Tuesday, December 28, 2010

Yahoo To Shut Down Delicious, Buzz, Bookmarks And Few Other Products

Just two days back, we reported on Yahoo axing about 600 Jobs from its product groups. And here comes the turn for some of the products themselves. The former internet giant is closing down some of its major products including Delicious, YahooBuzz, Yahoo Bookmarks, Yahoo Picks, MyBlogLog, Alltheweb and Altavista. Some others like Yahoo Events, Yahoo People Search, First Eagle, Foxytunes and Sideline are also being merged. However, Yahoo Deals and Inquisitor among others will continue to be the main feature of Yahoo. These are according to atweet by MyBlogLog founder Eric Marcoullier.

AllThingsD’s Liz Gannes reported an update that the products will be shut down and the slide image might have come from an all hands meeting that might have happened after the huge layoffs. Ironically, Blake Irving, Product Manager, Yahoo also threatened to terminate the defaulter, who leaked the slide.leaked-slide
According to a Yahoo spokeswoman Dana Lengkeek’s e-mail, “Part of our organizational streamlining involves cutting our investment in underperforming or off-strategy products to put better focus on our core strengths and fund new innovation in the next year and beyond. We continuously evaluate and prioritize our portfolio of products and services, and do plan to shut down some products in the coming months such as Yahoo! Buzz, our Traffic APIs, and others. We will communicate specific plans when appropriate.”

Yahoo did try to capitalize on the social web arena by acquiring products like Delicious and others but could not make it and instead went into the hands of Facebook and Twitter. TechCrunchreports that Delicious, Yahoo Events (Upcoming) and MyBloglog have been somewhat neglected ever since they are acquired by Yahoo. Delecious and MyBlogLog were hot properties of Web 2.0 before their acquisitions.

All that we heard ever since Carol Bartz assumed charge as CEO of the company is layoff after layoff. And it’s the products and their associated employees turn this time. It seems she indicated about this downsize in the Web 2.0 Summit last month. Rumors have it propagated that starting next spring, Yahoo Video will only accept professional videos. Earlier this week, it had already stopped accepting user generated content.

If we observe closely this exercise of closing the products by Yahoo, it apparently looks similar to the exercise done by Google in 2009 to shutdown their products like Notebook, Dodgeball and Jaiku. But Google had never come down to Yahoo’s level. Literally, Yahoo is struggling for its share of online marketplace today.

Of all, the most affected would be Delicious users, who have saved enormous amount of bookmarks. I am one of them. If you are in the league too, it is recommended that you back up all the bookmarks like I have done, before the site is gone. To do that, just go to settings in your account and select Export/Backup Bookmarks. Your bookmarks will be saved in an HTML file. And guess what ,we probably need to find another one which is as good as Delicious.

Interestingly, there is a petition going on in Twitter to save Delicious. Sounds cool? You may go ahead and sign up for that if you like.

Somewhere, somehow the news is hard to digest for me. Yahoo bought these companies, paid less attention to them and now shutting them down. What do you think of this whole exercise? A poor management strategy or an incapable CEO? Let us know.

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