That’s the day Apple is currently expected to hold its next big media event, according to sources close to the situation, where the tech giant will unveil the next iteration of its popular iPhone.
According to report of All Things Digital, Apple‘s new CEO, Tim Cook, will hold a big media event on October 4 to announce the iPhone 5. If it's true, the launch date of the next generation iPhone is consistent with the recent wave of rumors claiming it will be released in early October.
While Apple could certainly change its plans anytime, sources said that the Oct. 4 date has been selected by the company to showcase the iPhone 5. Sources added that the plan is now to make the new device available for purchase within a few weeks after the announcement. And while the iPhone 5 is a much-anticipated handset, the event itself has a lot more importance for Apple than many previous ones.